Built for the women's game.

Club ownership, a performance platform designed natively for the female athlete, and a commercial model that gives brands a genuine stake in the growth of women's football.

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800M
Global fans projected by 2030, up from over 500M today
Nielsen Sports / PepsiCo
60%
Of that 2030 fanbase projected to be female, a rare majority-female sport
Nielsen Sports / PepsiCo
103%
Growth in dedicated women's sport sponsorship deals, 2020–2025
GlobalData
283%
Rise in average WSL attendances since the 2021/22 season
WSL

We didn't start Aurora because the game needed a place at someone else's table; we started it because it deserved a table of its own: real investment in clubs, technology built for female athletes rather than adapted for them, and a culture where players are backed, included and set up to thrive.

John Brennan & Gus Hurdle, Co-Founders
Let's talk

Join us in building the future of women's football

We're always glad to hear from clubs, partners and people who share the ambition.