Our Team

Two founders, one long-term commitment

John Brennan, CEO of Aurora Sport Holdings
Co-Founder & CEO

John Brennan

John is an experienced executive with more than 30 years across media, film and brands, including a number of chair and non-executive roles across the public and private sectors, with M&A experience spanning three continents.

Gus Hurdle, COO of Aurora Sport Holdings
Co-Founder & COO

Gus Hurdle

Gus is a former professional footballer for Fulham and Brentford who moved into senior media roles at Red Bull and Electronic Arts. He is the developer of Aurora's proprietary technology platform, leading the technical build from the inside out to solve real-world challenges for the female athlete.

Let's talk

Want to work with us?

We're always glad to hear from clubs, partners and people who share the ambition.